What We Detect Today
Expensive problems hide in plain sight
Storos is built to surface patterns that look small day to day, then become expensive
overtime.
Revenue is quietly declining
Sales drifting down week over week. No single bad day, but over a month it adds up.
A 5% weekly decline on a $8K/week store is $1,600/month.
Your store is having an off day
Sales are down compared to what you normally do on this day of the week.
A store underperforming by 15% on a $2,000/day baseline is $300 gone in one day.
Down compared to last year
Sales behind the same period last year, adjusted for seasonality.
A store down 20% vs. last year on $15K/week.
One store is falling behind the others
One location had significantly fewer orders or lower sales than your other locations on the same day.
If one store trails the others by $500/day, that's $15,000/month.
Discounts are running deeper than usual
Discount depth jumped well above normal. Not part of a planned promotion.
Deep discounts on 20 orders at $150 AOV is $750 in a single day.
Too many orders are getting discounted
More orders than usual are getting markdowns. Worth checking whether codes are being applied correctly.
Discount rate doubling from 15% to 30% on 50 orders/day at $120 AOV is $900+ in extra markdowns.
Same-day refunds are clustering
Multiple returns within hours at the same register, same product category. Worth investigating now.
One preventable $200 return per week is $10K/year.
Returns spiked today
Refund rate higher than baseline for this day of the week.
Refunds spiking from 2% to 8% on a $3,000 day = $180 in unexpected returns.
One product is driving most of the returns
One product responsible for an outsized share of returns. Could be quality, sizing, or a buyer pattern.
A $120 product accounting for 60% of returns is hundreds per week on a single SKU.
Your best seller is about to stock out
A few days of supply left. Another location may have surplus. A transfer fixes this today.
Running out of a $50 product that sells 5/day = $250/day in lost sales.
Good time to reorder
Enough stock to place an order without going to zero, but the window is closing.
A week of stockout on a product selling $250/day is $1,750 in missed revenue.
One store has too much, another has too little
One location nearly out, another has excess. A transfer solves it without a new PO.
A transfer costs nothing. A rush order or lost sales costs real money.
Unexplained inventory drop
Units disappeared without a matching sale or restock record. Could be miscounts, receiving errors, or theft.
Average retail shrink is 1.6% of sales. For a $1M/year store, that's $16,000.
Inventory dropped and never came back
A sharp drop that stayed down. A permanent shift, not a fluctuation.
A permanent drop of 20 units on a $40 product is $800 in unaccounted inventory.
Orders are piling up unfulfilled
Multiple orders past 48 hours. Revenue sitting in limbo until they ship.
A chargeback costs $20–$100 in fees on top of the order value.